Senior Communications Specialist – Strategic Communications, Integrated Media (Web Content)
The primary purpose of the Senior Communications Specialist, Integrated Media, position is to support MD Anderson’s brand communications strategy through developing and managing content for MD Anderson’s external and internal websites.
JOB SPECIFIC COMPETENCIES:
1. Web Content Development:
* Works with customers throughout the organization to regularly develop and/or update content for MD Anderson’s external and internal sites focused on research-related content. Works proactively to ensure site content is accurate, current, consistent and reflective of MD Anderson’s brand messaging and content strategy. Optimizes web content for search engines. Collaborates with MD Anderson faculty and researchers to develop and revise web content. Collaborates with Communications Office colleagues to ensure social media, multimedia and messaging integration according to beats.
2. Writing/Editing:
* Writes content for www.mdanderson.org, inside.mdanderson.org and related sites. Clear, consistent writing and editing in all work products. Able to translate complex information to a level that can be understood by a variety of audiences. Command of Associated Press and MD Anderson style. Proactively tracks down web communication ideas.
3. Project Management:
* Works with internal customers to effectively define, initiate and implement web communication projects; Demonstrates exceptional customer service practices. Develops and maintains relationships with client group(s) to better understand roles and processes. Routinely attends face-to-face meetings with client leadership, attends key customer meetings and is available for consultation, as needed.
4. Measurement:
* Tracks and analyzes success of web communications, provides status reports and identifies as well as solves potential problems.
Required: Bachelor's degree in English, Journalism, Public Relations, Communications or related field.
Required: Four years of experience in public relations, communications, writing/editing or related field.
Required: Must pass pre-employment skills test as required and administered by Human Resources.
